What is Search Engine Optimization

What is Search Engine Optimization?

Search engine optimization is a process to make a website visible to public. This process helps a website to convey its content to the users of a search engine. This will help to reach more clicks and popularity of a website. Search engine optimization helps to increase more organic traffic. Organic traffic means the number of visitors from unpaid resources. Therefore, search engine optimization helps to make ranking in search engines. Goal of search engine optimization is to increase more ranking for a webpage. More ranking increase a websites accuracy and popularity. 

    Google was niche specific means, content specific at a time. At that time, a website ranked in the base of number of keywords used. If a website inserted more keywords, it will get more ranking. It affected the quality of a website. SEO technique like Black Hat Seo technique, stuffed keywords to website at the same time, its a non ethical practice. 

Link specific

    To end  practices like black hat seo technique, Google introduced Link specific algorithm. Inviting/ adding a link from another website means link specific. After introducing link specific, webmasters started to sell their link for earning income. After that, many disqualified websites arrived. 

Quality Link Specific

Google introduced quality link specific to create qualified websites. Only trusted websites can pass link to another. This practice made websites to qualified one. 

Page Rank

Page rank given by Google to websites in the base of maximum trusted link it included. 0-10 is the maximum rate given by Google.